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Adidas rocked by price tag protest over workers' rights

Last Saturday in a nationwide action, activists attached War on Want's alternative 34p clothing tags to thousands of Adidas products in shops across the country to highlight the poverty wages paid to Indonesian workers making the brand’s goods.

War on Want has so far sent out 14,000 tags to people which highlight the exploitation of workers by the official Olympic 2012 sportswear sponsor. The action led to fantastic news coverage in the Independent and the Metro.

Last Saturday in a nationwide action, activists attached War on Want's alternative 34p clothing tags to thousands of Adidas products in shops across the country to highlight the poverty wages paid to Indonesian workers making the brand’s goods.

War on Want has so far sent out 14,000 tags to people which highlight the exploitation of workers by the official Olympic 2012 sportswear sponsor. The action led to fantastic news coverage in the Independent and the Metro.

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Despite the presence of huge numbers of staff, activists taking part in the action at the flagship Adidas store in London's Oxford Street managed to secretly tag around 500 products. After 15 minutes the security guards politely asked them to leave and they were accompanied out of the store.

Adidas called the police and three cars arrived. But the police instantly realised that the activists' actions were nothing more than a creative way of hurting Adidas' public image, so they disappeared as quickly as they arrived.

The activists taking part in the action reported it was peaceful, fun, and a very engaging action. Most of the customers were curious and supportive - frequently the activists entered lively discussions on sweatshops and workers' rights with them – informing the people Adidas most cares about!

If you want to create a high street action in your local area you can order clothing tags and plenty of other creative materials for free. If you've got any questions about doing your own action get in touch at olympics@waronwant.org

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Tags: campaigns | olympics | sweatshops