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Up Front: Sweatshops and the Olympics

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Up Front - Sweathops and the Olympics coverThe global sportswear brands abusing workers’ rights and our campaign to stop them.

As the Olympic Games come to London, global sportswear brands like Adidas, Nike and Puma are competing to get the maximum exposure, and ultimately to boost their profits, from high profile sponsorship deals. With an expected global television audience of around four billion people, sponsorship deals with athletes, national teams and the Games themselves offer an almost unrivalled advertising opportunity.

Yet behind the multi-million pound advertising campaigns, the products they sell and the profits they make are based on the exploitation and abuse of workers in poorer countries.

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